The Most Popular Virtual Meeting Platform in Every State

November 16, 2022 in [ GCU Experience ]

Just as some kids today never knew that black and white televisions existed, so too will future generations be wide-eyed at the thought of actually going to work or driving somewhere to attend a college class in person. While that idea may sound extreme, individuals like Mark Zuckerberg are developing virtual reality and augmented headsets to bypass the in-person hangouts and in-office meetings, so even if you’re miles apart, you can still feel like you’re in the same room together.¹

Advancements in technology and new virtual meeting platforms are making it possible to work from home, attend college classes online and hang out with friends in different states. With online meeting platforms set to reach a climactic $16 billion evaluation by 2030, it’s no wonder Americans are jumping on the virtual platform meeting bandwagon.²

Remote work has been rising since the pandemic with 25% of all professional jobs in North America projected to be remote by the end of 2022.³ Some are even choosing to quit their jobs instead of returning to the office — drawing a clear line in the sand.⁴ And it’s not all talk. Remote work has real benefits too like cutting down on commute time, a lower risk of catching sickness from coworkers, more time for fitness and higher job satisfaction.⁵

With all the buzz surrounding video conferencing technology today, Grand Canyon University (GCU), in partnership with Grand Canyon Education (GCE), wanted to discover the most popular online meeting platforms across the U.S. Read on to find out which virtual meeting platform is the most popular in your state and if remote life is an option you could envision for yourself in the future.

In This Best Virtual Meeting Platform Guide:

Methodology to Find the Most Popular Virtual Meeting Platform in Every State
Popularity of Video Conferencing Technology By the Numbers
Each State’s Most Searched Virtual Meeting Platform
Closing Thoughts on Virtual Meeting Platforms

Methodology

To discover the best virtual meeting platforms in every U.S. state, we created a list of 34 search terms from sources such as PC Mag, Tech Radar and Forbes among others.^{6,7,8,9,10,11,12,13} Next, we recorded Google Trends data for each platform from August 2021 to August 2022. Find out whether Zoho Meeting, Gatheround, BigBlueButton or another online meeting platform will come out on top!^14,15,16

Popularity of Video Conferencing Technology By the Numbers

Treemap displaying the most popular video conferencing platforms overall

Video conferencing platforms have endless uses — from online college courses to job interviews, remote work or simply social hangouts. When it comes to the best virtual meeting platforms, we wanted to see which ones came out on top overall.

Leading the pack for virtual meetings is Microsoft Teams, a fan favorite across 10 states, including places like Arizona, Texas, Illinois, Ohio, Pennsylvania, Virginia and Wisconsin.¹⁷ Texas, Illinois and Arizona had the most remote job opportunities in 2021, which could be one reason why residents are interested in this online video platform.¹⁸

Close behind, Google Meet tied for second place along with Zoom, garnering the attention of five states — Kentucky, Maryland, Nevada, New Mexico and New York.¹⁹ Google Meet has a Meet Party function that allows users to celebrate during their video chats and is a great platform to virtually bring the whole gang together.²⁰ Nevada, New York and Maryland are some of the most fun states in America, perhaps prompting residents to lean toward this entertaining platform.²¹

Third place belongs to TeamViewer Meeting tied with Webex by Cisco, reeling in four states each.^22,23 TeamViewer Meeting had the highest search interest in Delaware, North Dakota, Rhode Island and South Dakota. Rhode Island is home to some of the most telecommuters, which may be one reason why TeamViewer Meeting’s video conferencing technology is on their radar.²⁴

Webex by Cisco captured the attention of Alaska, Hawaii, Mississippi and North Carolina. One exciting feature Webex by Cisco provides is the ability to host a virtual event with up to 100,000 attendees worldwide.²³

Quarantine concerts became all the rage in 2020 when artists would live stream concerts to fans via Instagram Live and other online apps.²⁵ States like Hawaii are certainly getting on board with companies like Theatrix Hawaii, which is able to host concerts, corporate meetings, and other live-streamed events, perhaps spurring interest in Webex by Cisco.²⁶

Each State’s Most Searched Virtual Meeting Platform

U.S. map showcasing each state’s most searched virtual meeting platform

The scores are calculated, and some virtual meeting platforms are here to stay!

BlueJeans Virtual Meetings was a fan favorite in Alabama and Georgia and is beloved by virtual workers in those states. BlueJeans Virtual Meetings offers webinars, intelligent workspaces, transcription capabilities and telehealth virtual care visits.²⁷

While Zoom became a household name over the pandemic — who could forget the lawyer whose filter turned him into a cat while on a Zoom call.^{28, 29} Surprisingly, it was the top platform in only five locations including California, Washington D.C., Massachusetts, Oregon and Washington.

Zoom’s stock rose during the pandemic, going from $89 a share on Feb. 7, 2020, to $559 a share in October.³⁰ It later fell as other more creative video conferencing technology took over the market in the past year with more attractive bells and whistles to offer its users. Washington D.C., Massachusetts and Washington are some of the best places for work-from-home jobs, which could be why remote workers leaned toward the Zoom meeting platform in those states.³¹

Toasty was beloved by both Missouri and South Carolina.³² Toasty is an online meeting platform with interactive polls, questions and innovative artwork games. Both Missouri and South Carolina have some of the highest employment rates, which means they may be keener on video conferencing technology with built-in icebreakers that let them avoid those awkward introductory questions in place of something more engaging for their new hires.³³

Whereby had the highest search interest in both Wyoming and West Virginia.³⁴ This online meeting platform allows users to integrate emojis and YouTube videos into live video meetings — who said a cute puppy video doesn’t uplift office morale? Wyoming and West Virginia place in the top five states that are home to some of the happiest workers, which may be one reason why they had a high search interest for Whereby’s amusing platform.³⁵

Closing Thoughts on Virtual Meeting Platforms

As many universities are switching to online classes, it’s no wonder that Americans are turning toward top-notch online meeting platforms to try and replicate the in-person experience.³⁶ While not everyone is keen about learning remotely, many features of these video conferencing tools are allowing teachers to optimize their lessons and enhance the student experience.^{37, 38}

National Center for Education Statistic’s IPED data pointed out that half of all college students are now signing up for at least one online course — a theme that doesn’t seem to be letting up anytime soon.³⁹ And with graduation on the horizon, a study from College Pulse found that 56% of college students would prefer a hybrid mix of remote and in-office work after graduation.⁴⁰

At GCU, we offer an enhanced online learning experience with affordable tuition rates, flexible course schedules, some of the best virtual meeting platforms and online scholarship opportunities so you can get the most out of your college degree without skipping a beat. Online students receive personalized academic guidance and peer connectivity all by simply opening their laptops. Interested in the flexibility of hybrid programs? We also offer hybrid learning for students interested in both online courses and in-person classes.

Approved by the Executive Director of Communications on Nov. 1, 2022

The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.

The Most Popular Virtual Meeting Platform in Every State

Methodology

Popularity of Video Conferencing Technology By the Numbers

Each State’s Most Searched Virtual Meeting Platform

Closing Thoughts on Virtual Meeting Platforms

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