Bachelor’s in Social Media Degree
Bachelor’s in Social Media Degree
journey today.
The Bachelor of Arts in Social Media degree at Grand Canyon University is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. Social media majors are taught to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.
Pursuing a social media degree can provide you with the skills needed for the world of social media marketing. Social media majors can develop a foundation in marketing principles, while also providing specialized courses in digital advertising and social media marketing. As a graduate of this degree, you have the opportunity to be equipped to pursue careers in social media management, digital marketing, advertising, public relations and other related fields.
With knowledgeable faculty, GCU can help you develop the practical skills and industry knowledge needed in the ever-evolving world of social media marketing.
The Bachelor of Arts in Social Media degree is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this social media degree on campus will have access to our learning laboratory and Canyon Ventures. This innovative space can provide you with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. You may also benefit from studio tours, guest speakers and project critiques, preparing you for what’s to come after graduation. Additionally, you may have opportunities to network with local companies and inquire about available internship opportunities.
GCU’s startup business accelerator, Canyon Ventures, housed 13 companies and employed 56 GCU students and 16 GCU alumni as of June 2024.
Advantages of Pursuing an Online Social Media Degree at GCU
With over 275 online academic programs as of September 2023, GCU specializes in online learning and is equipped to help online learners academically. As a social media degree online student at GCU, you can benefit from professional faculty, flexible classes and programs built for working professionals, affordable tuition rates and helpful resources including our online learning management system, library and more.
The coursework for this social media program teaches digital media design through the continuum of production including strategic planning and target audience definition, creation of infographics, photographic and video imagery and copywriting for short and long digital formats. You can also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO strategies, use industry-standard data reporting tools and evaluate the findings.
Skills you can gain through this program include:
Social media communities
Social media data analytics
Social media for events, entertainment and sports
Social media reputation management
Advertising copywriting
Multi-media journalism
Photography and video for social media
Production methods
Social media majors can pursue a variety of career paths in various industries, including social media management, digital marketing, advertising, public relations, content creation and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business.
Social media managers are responsible for creating and executing social media strategies to increase engagement, build brand awareness and drive traffic. Digital marketers use social media platforms to promote products and services, while content creators develop and publish content for social media platforms.
Social media jobs are quickly becoming an evolving profession in today's digital age, such as:1
Social media degree graduates also engage with followers, respond to inquiries and complaints and create online communities around brands. With the ever-increasing importance of social media in today’s digital age, graduates of GCU’s on-campus and online social media degree may have a diverse range of career paths to choose from.
BA in Social Media Degree FAQs
If you are considering pursuing a Bachelor of Arts in Social Media degree, you may have some questions about the program and the career opportunities it can offer. Here are some answers to frequently asked questions to help you decide.
The level of difficulty of a social media degree depends on a variety of factors, including individual strengths and interests, prior experience and the rigor of the program. However, most on-campus and online social media degrees cover a range of topics related to social media, including analytics, content creation, strategy, digital marketing, analytics and strategy, which can require time and effort to master. Like any degree, success in a social media program requires dedication, hard work and a willingness to learn and apply new skills.
With social media becoming an essential part of a buyer’s journey, companies from various industries are understanding the importance of social media marketing.2 A career in social media can offer diverse opportunities for those inclined toward creative content creation, community engagement and staying attuned to ever-evolving digital trends. Entering the social media field can be fulfilling for those passionate about shaping online narratives and influencing digital spaces, but it is important to note that continuous skill development and innovation are critical.
Start Your Journey Today
Learn more about getting your bachelor’s degree in social media from GCU.
1 Gomez, Ronnie (2022, July 7). Social Media Careers: The Skills You Need, Where to Look and Jobs to Consider. Sprout Social. Retrieved on Nov. 10, 2023.
2 Gomez, Ronnie (2023, Sept. 18). The Importance of Social Media Marketing: 7 Stats That Prove Social’s Role in Business Success. Sprout Social. Retrieved on Nov. 29, 2023.