Bridge (Doctorate in Marketing) Program Online
Prepare for Doctoral Studies in Marketing
At Grand Canyon University, the Bridge (Doctor of Business Administration: Marketing Quantitative Research) program is your introduction to an advanced academic journey. Designed for aspiring doctoral students who have earned a degree in a field other than business administration, this online DBA in marketing bridge program provides opportunities for you to develop a strong foundation necessary for engaging in doctoral-level study in the business field. You’ll examine business leadership and marketing management strategies while looking ahead to your planned DBA coursework.
Join a Community of Marketers
In this online bridge (doctorate in marketing) program, you will complete the introductory courses required for doctoral study at GCU. This includes coursework in accounting, finance, statistics and marketing. In addition to teaching best practices for operations and management, the DBA marketing bridge pathway offers an introduction to foundational content in the area of business management. Offered by the College of Doctoral Studies, this is an ideal first step toward pursuing a DBA in Marketing.
Core Areas of Focus in the DBA Marketing (Quantitative) Program
The Doctor of Business Administration with an Emphasis in Marketing (Quantitative) can prepare experienced leaders to acquire research skills enabling the application of data-driven marketing management strategies. Areas of focus include:
- Influence of digital technologies on consumer behaviors and marketing theories
- Consumer marketing segments vs. mass marketing
- Marketing strategies aligned with global/country opportunities, cost and culture
By completing the bridge and enrolling in the online DBA in Marketing (Quantitative), you will have the opportunity to design and conduct research studies to examine and analyze events by interpreting numeric data. You will be expected to use statistical techniques to clean, describe, assess, summarize and compare study data.
An example of a quantitative marketing study might include the design and distribution of a study to determine price elasticity of a product relative to consumer demand and to consider whether price elasticity varies by specific consumer populations. Based on the results of this study, you would provide commentary to senior executives on how the results compare with previous studies and offer specific recommendations for future research.
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Complete Your Bridge Program at an Accredited University
GCU is an institutionally accredited university — a reflection of our commitment to educational quality. The Higher Learning Commission has continuously accredited GCU since 1968. The College of Doctoral Studies shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
Frequently Asked Questions
You may have some questions about bridge programs and doctorates. Before applying, consider the answers to frequently asked questions below.
If your academic background is in an area other than marketing and business, you can prepare to earn a doctorate in marketing by first completing a bridge (DBA in Marketing) program. A bridge program teaches essential business competencies that can prepare you to go on to doctoral-level coursework and research. After completing the bridge program, you can apply to a doctoral program in marketing. A DBA in Marketing will require you to complete both coursework and an original research study that culminates in a dissertation.
A bridge (DBA in Marketing) program can be a good choice for professionals who wish to pursue a doctorate in marketing but who need some extra preparation before taking on doctoral-level coursework. You’ll have the opportunity to build a framework of core academic competencies in areas like marketing planning and strategy, finance and product development innovation. By the time you complete the program, you may be able to apply to the doctorate degree program.
There are specific admission criteria that must be met in order to qualify for doctoral programs. Our doctoral requirements include having completed a master’s degree from an institutionally accredited school with a minimum GPA of 3.4. Applicants who earned a GPA between 3.0 and 3.39 may be accepted with certain specifications. Note that certain programs offered by the College of Doctoral Studies may have additional criteria. For more information, contact a university counselor to discuss your eligibility.
Dive into advanced coursework in marketing and business competencies.
Core Courses
Course Description
This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
- GCU cannot and will not promise job placement, a job, graduate school placement, transfer of GCU program credits to another institution, promotion, salary, or salary increase. Please see the Career Services Policy in the University Policy Handbook.
- Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
- Please refer to the Academic Catalog for more information. Programs or courses subject to change
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.