Doctor of Business Administration With An Emphasis in Marketing - Bridge Program
What Is a DBA in Marketing Bridge?
At Grand Canyon University, the bridge to Doctor of Business Administration with an Emphasis in Marketing (Quantitative) program is your introduction to an advanced academic journey. Designed for aspiring doctoral students who have earned a master’s degree in a field other than business administration, this online DBA in marketing program provides the strong foundation necessary for engaging in business doctoral level study.
What You Will Study
In this online DBA marketing bridge program, you will complete the introductory courses required for doctoral study at GCU. This includes coursework in accounting, finance, statistics and marketing. In addition to providing best practices for operations and management, the DBA with an emphasis in marketing bridge pathway courses offer an introduction to foundational content in the area of business management.
The Doctor of Business Administration with an Emphasis in Marketing (Quantitative) can prepare experienced leaders to acquire research skills enabling the application of data-driven marketing management strategies. Areas of focus include:
- Influence of digital technologies on consumer behaviors and marketing theories
- Consumer marketing segments vs. mass marketing
- Marketing strategies aligned with global/country opportunities, cost and culture
By completing the bridge and enrolling in the online DBA with an Emphasis in Marketing (Quantitative), you will have the opportunity to design and conduct research studies to examine and analyze events by interpreting numeric data. You will use statistical techniques to clean, describe, assess, summarize and compare study data.
An example of a quantitative marketing study might include the design and distribution of a study to determine price elasticity of a product relative to consumer demand and whether price elasticity varies by specific consumer populations. Based on the results of this study, you would provide commentary on how the results compare with previous studies and offer specific recommendations for future research.
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Core Courses
Course Description
This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
- GCU cannot and will not promise job placement, a job, graduate school placement, transfer of GCU program credits to another institution, promotion, salary, or salary increase. Please see the Career Services Policy in the University Policy Handbook.
- Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
- Please refer to the Academic Catalog for more information. Programs or courses subject to change
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.