Domains
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Business Operations and Environments - Graduates of Grand Canyon University’s Bachelor of Science in Applied Management program will be able to apply broad knowledge of business operations to participate with integrity in a variety of roles within diverse business environments.
- Determine how organizations formulate marketing strategies and tactics using market and consumer data.
- Utilize financial statements to measure the fiscal performance of an organization.
- Utilize accounting principles to evaluate the effectiveness of internal decisions.
- Demonstrate skills for effective collaboration, negotiation, and teamwork
- Examine management principles, strategies, and processes that lead to effective organizational outcomes.
- Identify the project management lifecycle and determine how the lifecycle process affects organizations
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Critical Analysis and Problem Solving - Graduates of Grand Canyon University’s Bachelor of Science in Applied Management program will be able to critically analyze organizational problems and propose solutions as contributing team members and change agents.
- Analyze qualitative and quantitative methods of research.
- Develop data collection plans for action research in organizations.
- Use human-centered design and technological advances to identify opportunities and solve real-world problems in business contexts.
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Marketing and Advertising - Graduates of Grand Canyon University's Bachelor of Science in Marketing and Advertising program will be able to formulate marketing objectives and develop, implement, and assess marketing strategies and tactics. Graduates will be able to perform marketing research, segmentation, and target marketing, and apply principles of product and services marketing, including design, pricing, advertising and promotion, digital marketing, distribution, and customer relationship management.
- Formulate objectives and manage marketing decisions and strategies for product and services markets.
- Evaluate internal and external environments and consumer and business buying behavior that affect marketing strategies.
- Determine marketing mix strategies that drive sales and maximize long-term profitability in the marketplace.
- Design integrated marketing communication plans appropriate for product and services markets.
- Apply customer relationship management strategies and tactics to enhance customer loyalty for product and services markets.
Faculty
Our faculty are committed to bringing their abundant knowledge, enthusiasm, and experience to GCU and its students every day.
Program FacultyDisclosure Categories Related to Professional Licensure
Bachelor of Science in Applied Marketing and Advertising
for residents of AL, AK, AS, AZ, AR, CA, CO, CT, DE, DC, FM, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MH, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, MP, OH, OK, OR, PA, PR, PW, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, WY,
Alabama
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Alaska
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
American Samoa
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Arizona
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Arkansas
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
California
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Colorado
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Connecticut
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Delaware
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
District of Columbia
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Federated States of Micronesia
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Florida
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Georgia
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Guam, US Territory
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Hawaii
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Idaho
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Illinois
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Indiana
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Iowa
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Kansas
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Kentucky
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Louisiana
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Maine
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Marshall Islands
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Maryland
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Massachusetts
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Michigan
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Minnesota
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Mississippi
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Missouri
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Montana
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Nebraska
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Nevada
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
New Hampshire
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
New Jersey
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
New Mexico
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
New York
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
North Carolina
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
North Dakota
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Northern Mariana Islands
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Ohio
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Oklahoma
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Oregon
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Pennsylvania
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Puerto Rico
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Republic of Palau
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Rhode Island
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
South Carolina
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
South Dakota
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Tennessee
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Texas
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Utah
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Vermont
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Virgin Islands
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Virginia
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Washington
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
West Virginia
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Wisconsin
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.
Wyoming
Not Intended for Licensure
This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.