DBA in Corporate Innovation and Entrepreneurship Degree – Qualitative

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Overview

Help Organizations Seize Opportunities

Students in the qualitative Doctor of Business Administration: Innovation and Corporate Entrepreneurship program will study how to transform an existing organization’s culture into one that is poised and positioned to seize new market opportunities. Through the study of events and observed phenomenon, students will be taught how to plan and commercialize innovations to help organizations of all types and sizes gain a competitive advantage and out-perform others in their respective niches.

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Why GCU

Earn Your Doctorate in Entrepreneurship and Innovation From GCU

The qualitative DBA in corporate innovation and entrepreneurship degree at Grand Canyon University (GCU) guides students through the research process of collecting and analyzing non-numerical data to understand concepts, opinions and experiences as they relate to business. This program is slightly different from our quantitative DBA in corporate innovation and entrepreneurship program which focuses on analyzing and interpreting numeric business-related data using statistical tools.

Coursework

Study Advanced Topics Through Relevant Coursework

GCU’s online DBA in innovation and entrepreneurship degree requires a minimum of 60 credits to completion and offers flexibility to complete the online courses while balancing your other commitments.

You will gain knowledge and skills from expert faculty while studying these topics in entrepreneurship:

  • Principle elements of research, scholarly writing and effective argumentation
  • Theories and frameworks that drive financial decision making
  • Structures, conditions, rewards, principles, practices, information systems that influence organizational innovation
  • Inquisitive creative approach to uncover important new sizable market opportunities
  • Processes for transforming skeptics and casual supporters to committed advocates
  • Microeconomic principles that can help provide solutions to business problems
  • Leadership skills and capabilities required to foster, lead and sustain innovation in organizations

Rooted in research, this DBA qualitative program introduces students to the foundations of research design, particularly the design and development of a qualitative study. Our dissertation experience provides peer mentorship opportunities and guides students through the process of becoming practitioner-scholars.

Gain Real-World Experience Through Residency Opportunities

In addition to your core online classes, innovative entrepreneurship students will participate in two five-day residencies on or near GCU’s Phoenix campus. These are opportunities to network and collaborate in-person with other doctoral students and faculty.

During the first residency, students will apply research design principles to develop foundational elements for their potential dissertation. Research skills will continue to be developed through hands-on activities. In the second residency, students will present and defend a preliminary design of their dissertation research from the first residency. By the second residency, students will be placed in either the quantitative or qualitative program based on their selected research methodology.

GCU’s College of Doctoral Studies offers faculty support, resources, personal guidance and access to the innovative Doctoral Community Network (The DC NetworkTM) for every student throughout their doctoral journey.

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Develop Valuable Skills for Innovative Entrepreneurship

The curriculum in the doctorate degree in entrepreneurship and innovation supports GCU’s mission to provide students with a private education that is studied through a Christian worldview.

DBA graduates will also gain core competencies in designing, conducting and reporting on the results of their individual qualitative research. To help become successful academic scholars, learners will apply research methods to solve local business problems.

Current and aspiring business leaders will hone their skills in the following areas: 

  • Effective communication
  • Ethical decision making
  • Critical thinking
  • Analytical reasoning
Careers

Grow Your Career With a Doctorate in Entrepreneurship and Innovation

Entrepreneurs and business leaders are continuously challenged to stay relevant and ahead of the curve in a rapidly changing business world. With a DBA in corporate innovation and entrepreneurship degree, graduates will possess keen qualitative research skills and knowledge to pursue advanced positions in the business field.

Positions that are related to this degree include:

Chief executive officer

Vice president of strategy

Vice president of marketing

Business consultant

Postsecondary business professor

FAQ

Frequently Asked Questions

To learn more about the doctorate degree in entrepreneurship and innovation and how to advance your business career, read our answers to these frequently asked questions:

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Start Your Doctoral Journey With GCU

Take the next step toward reaching your personal or career goals. Apply online to start your qualitative DBA: Innovation and Corporate Entrepreneurship with GCU.

Apply Now

§ MOU-Alumni 2000 Doctoral-July2025: The Alumni Scholarship for Doctoral Programs is only valid for those applicants who submit a complete application and begin a Doctoral program in July 2025. This scholarship cannot be used in conjunction with any other GCU scholarship or awards and only applies to online and evening programs. Please speak to a university counselor for complete details.

1 Retrieved from Entrepreneurship, Creativity, Innovation and Invention: How They Differ, in May 2022.

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